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With all the stereotypes surrounding millennials, marketers may find it tempting to fall into easy traps. But millennials will not be put into a box, and pandering to them will hurt your brand’s image, according to new research from Fuse Media, whose audience is comprised of multicultural millennials.
The majority of millennials (77 percent) are turned off by advertising that portrays their generation using clichés, while 78 percent don’t like it when ads try too hard to speak to people their age.
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