Infographic: What Is Everyone Doing on Their Second Screens?

84% of U.S. adults are splitting their attention between TV and another device

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Multitasking is not limited to work—even when watching television, chances are good your attention is split between the plot and a second screen. So where should marketers try to meet these viewers, and during what kind of content?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 15, 2021, issue of Adweek magazine. Click here to subscribe.