Infographic: What Consumers Really Want From Your Video Content

Plus, how creators can overcome aversion to ads

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As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video content, it's more important than ever to understand how consumers view and interact with it. To help both creators and advertisers make the most of their video dollars, Accenture Interactive surveyed more than 1,000 consumers about their content preferences, habits and attitudes.

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