Infographic: Multicultural Millennials Take Brand Loyalty Seriously

And 83% want companies to take a stand on issues


Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it comes to loyalty, multicultural millennials give as much as they get," said Buzz Marketing Group CEO and founder Tina Wells. "They know what they like, and aren't shy about sharing that information with their friends and contacts.

"And they are not in the dark about their own influence.

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