The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of popular demand for good stories, if binge-watching, binge-listening, and binge-reading statistics are an indicator," explained Ilya Vedrashko, svp and director of research at Hill Holliday's consumer research arm, Origin.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in