Infographic: How Storytelling Is Helping Brands Sell More Products

Detailed stories connect with consumers

It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of popular demand for good stories, if binge-watching, binge-listening, and binge-reading statistics are an indicator," explained Ilya Vedrashko, svp and director of research at Hill Holliday's consumer research arm, Origin. "Stories move not only people, but they also move product."

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.