Infographic: How Millennials and Baby Boomers Consume User-Generated Content

And what brands can learn from their preferences

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely. To help marketers better understand the divide, earned content platform Olapic conducted a survey to find out how consumers of different ages—especially millennials and baby boomers—view UGC.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.