Infographic: How Millennial Moms Shop to Fill Their Kids' Lunch Boxes

Some survey results may surprise you

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Kraft Mozzarella String cheese, Planters Honey Roasted Peanuts and SkinnyPop Popcorn in your lunchbox?

Makes going back to school sound delightfully sweet (and salty)!

Those three items topped the list of food products millennial moms view as healthy, according to Influenster, a site whose 1.5 million members discuss and review all manner of consumer goods. Blue Diamond Whole Natural Almonds, Pepperidge Farm 100-Calorie Cheddar Goldfish Snack Crackers and Ocean Spray Blueberry Craisins ranked third through sixth on the list.

“While newer brands like SkinnyPop and Bear Naked made the cut, it’s interesting to see that classic brands like Kraft and Planters still resonate among these moms,” Elizabeth Scherle, president and co-founder of Influenster, told Adweek.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in