Infographic: Friends Influence Purchasing Decisions for 81% of Canadian Gen Zers

Followed by family (73%) and online reviews (62%)

In a world with so many choices, brand loyalty can be hard to come by. But 46% of Gen Zers in Canada say they’re loyal to brands, and 34% say it depends on the category, according to new research by student data company Amplify in partnership with The Globe and Mail.

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This story first appeared in the May 27, 2019, issue of Adweek magazine. Click here to subscribe.