Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In a world with so many choices, brand loyalty can be hard to come by. But 46% of Gen Zers in Canada say they’re loyal to brands, and 34% say it depends on the category, according to new research by student data company Amplify in partnership with The Globe and Mail.
That said, while Canadian Gen Zers may stick to their preferred brands—especially when it comes to electronics, hygiene products and banking—they would switch under some conditions, such as better value for the money (44%), lower price (25%) or a friend’s recommendation (23%).
“Contrary
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in