Infographic: Friends Influence Purchasing Decisions for 81% of Canadian Gen Zers

Followed by family (73%) and online reviews (62%)

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In a world with so many choices, brand loyalty can be hard to come by. But 46% of Gen Zers in Canada say they’re loyal to brands, and 34% say it depends on the category, according to new research by student data company Amplify in partnership with The Globe and Mail.

That said, while Canadian Gen Zers may stick to their preferred brands—especially when it comes to electronics, hygiene products and banking—they would switch under some conditions, such as better value for the money (44%), lower price (25%) or a friend’s recommendation (23%).




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This story first appeared in the May 27, 2019, issue of Adweek magazine. Click here to subscribe.