Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Beer ranks among the most popular categories in the artisanal foods craze sweeping the U.S. over the last decade. The craft beer vertical, meaning beer produced by small, independent brewers using innovative techniques and ingredients, is so saturated with brands and brews that often a barrier exists at the points of purchase. New York-based strategic marketing and advertising agency XenoPsi recently conducted a study that looked at the beer purchasing habits of people using mobile at the shelf, finding room where beer brands can capitalize.