Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic

In-store shopping saw a 58% decrease among survey respondents

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While many people haven’t been frequenting physical stores during the pandemic, they have instead been flocking to digital stores—and particularly, browsing new items via social media.

A recent survey conducted between March 8-10 by Bazaarvoice’s Influenster community, a software company that connects retailers with consumers, shows that consumers are using social media to browse brands and make new purchases more than prior to the pandemic.

Before the pandemic, for instance, more shoppers opted for in-store shopping (65%) or buying directly through brands’ websites (72%).



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This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.