Infographic: a Close-up Look at Gen Z's Mobile Habits

78% of post-millennials use social media apps most

A new study from Fluent focused on the mobile habits of the college-aged Gen Z demo. "To relate to this newer group of post-millennials [Gen Z] that are 'always on,' multitasking on more screens than ever before and tempted every second by the next best thing, brands need to take risks and serve up engagement in a perpetual and experimental way," said Fluent evp Michael Carey.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in