Influencer Content Is Fun to Watch. Too Bad the Creators Are Miserable

Creator burnout is real, and brands need to step up

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According to The Small Business Blog, there may be as many as 37.8 million influencers on social platforms across the world—and as many as 40,000 reach followings of more than 1 million. Yet even among that rarified group, few can boast the kind of celebrity status enjoyed by a fresh-faced Irish bloke named Seán William McLoughlin.

McLoughlin posts game-play videos under the name of Jacksepticeye, a moniker his friends gave him after a ghastly football injury.



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