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Nissan’s luxury marque is getting a new voice. This morning, Infiniti’s global head of communication, Wendy Orthman, becomes its general manager of global integrated brand, marketing and communications.
In the newly created position, Orthman’s remit now includes maintaining its brand, overseeing marketing and handling social media for Infiniti’s global business. It’s basically two jobs under one umbrella title, as Orthman’s role handles the responsibilities of both a chief marketing and chief communications officer.
She’ll be reporting to both Infiniti chairman and svp Peyman Kargar and divisional general manager, Infiniti Global Brand, sales and marketing, Olga Filippova.
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