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Legend has it that a McVitie’s biscuit (or “cookie” in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie’s treats over British snackers that they could even threaten to break up the Fab Four.
McVitie’s is a British icon – but the trouble with icons is that they are often imitated. To cement its place in culture, the snack company is running a campaign claiming to be the definitive biscuit brand in a competitive category.
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