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The intersection between identity and culture is rarely more pronounced than when a person decides to come out to their loved ones. In a new campaign, Oreo, PFLAG, agency 360i and director Alice Wu (The Half Of It) tells one touching story about coming out through a deeply communal lens.
The brand continues its longstanding relationship with PFLAG in a new short film titled “The Note.” At 2.5 minutes long, the powerful film marks the beginning of the partnership’s “#LifelongAlly” campaign, which aims to encourage the next generation of active, vocal supporters of the LGBTQ+ community.