In This Lovely Ad for Home Improvement, the Promise of Spring Means More Than Ever

Uncommon's 'We Will Grow Again' for B&Q conveys optimism for post-lockdown life

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Celebrating the emergence of spring, British DIY and home improvement retailer B&Q has released a campaign aimed conveying a sense of hope as the world moves toward the end of the ongoing pandemic.

The campaign is the latest under the “Build a Life” platform from London agency Uncommon, reflecting on the hardships of those stuck at home because of the restrictions surrounding Covid-19.

“We Will Grow Again” has been created to pay tribute to the resilience of the people of the U.K.

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