In Its First Converse Campaign, W+K Honors the Women Redefining Britain's Creative Scene

'Spark Progress' spans neighborhoods and cultures in 2 minutes

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Nike-owned Converse has taken a dramatic turn in its first major campaign since naming Wieden + Kennedy its creative agency of record nearly one year ago.

“Spark Progress,” created by the agency network’s London office, showcases five young women who embody the next generation of the U.K.’s creative class. By focusing on “empowered youth who are driving their own futures,” the classic sneaker brand looks to update its image by revealing a world beyond the classic Chuck Taylor.

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