In Continued Leadership Shake-Up, Red Bull Names New CMO After Racism Controversy

Ken Turner will be the highest-ranking Black executive at the energy drink company

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Red Bull today confirmed to Adweek that it has named Ken Turner to executive vice president and chief marketing officer for its North American operations. The move makes Turner the highest-ranking Black executive at the company.

According to reports by Business Insider, which first published the news, the energy drink brand has laid off around 50 employees in the past several weeks, largely from its culture marketing teams, which oversee projects related to hip-hop music and break-dancing culture.

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