Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Santa Claus famously arrives via chimney to dispense Christmas presents each year, but obviously not everyone in the modern age has a chimney.
So what do you do when your apartment building is low on hearths and flues? That’s the question a young boy sets out to answer in Coca-Cola’s global Christmas ad, debuting today.
Created by agency DentsuMB U.K., the longform spot tells the story of a mom and son who move into a new apartment building, only to find the atmosphere gloomy and far from festive.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in