In an Evolving Sports Market, There's Plenty of Room for Women in Leadership

Neera Shetty and Catherine Raîche offer advice to aspiring marketers

As it becomes more common to see women leading the front offices of sports organizations, two women who have ascended the ranks: Catherine Raîche, vice president of football operations of the Philadelphia Eagles, and PGA Tour’s DEI chief Neera Shetty. Both women joined Adweek’s Brandweek Sports Marketing summit to talk about what’s next for women in the business of sports and offer advice for women looking to enter the industry.