San Mateo, Calif., media research firm Integrated Media Measurement Inc. (IMMI) has appointed Bill McKenna president and CEO. He assumes CEO duties from Tom Zito, a co-founder of IMMI, who retains responsibilities as chairman of the firm.
McKenna previously served as CEO of WPP Group’s Kantar Media Research North America and its KMR and Mediafax business units. In addition to his responsibilities at IMMI, McKenna retains the chairmanship at Mediafax, the Caribbean marketing and media research firm based in Puerto Rico that he founded in 1988 and which was subsequently acquired by Kantar.
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