Imagine: A Cologne for Your Car

Mercedes and Rolls already scent their cars. Are Ford and GM Next?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

March 21 was National Scent Day, and while it was a fine excuse for the fragrance industry to celebrate the $28 billion worth of perfumes it sells every year, the occasion also carried a whiff of what might be the latest aroma trend: scents for our cars to wear.

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