Brand Marketing

Imagine: A Cologne for Your Car

Mercedes and Rolls already scent their cars. Are Ford and GM Next?

By Robert Klara

May 6, 2014

March 21 was National Scent Day, and while it was a fine excuse for the fragrance industry to celebrate the $28 billion worth of perfumes it sells every year, the occasion also carried a whiff of what might be the latest aroma trend: scents for our cars to wear.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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