This Sex Toy Company Learned What Not to Do When Building a Brand

Dame Products fights the MTA and Facebook over banned ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You have an idea. A product, even. Now what? How do you build a brand that brings customers in? We’re launching a new video series called I’m With the Brand, exploring the exhilaration and exhaustion of brand building, hosted by the founder and creative director of ad agency BigEyedWish, Ian Wishingrad.

In our first episode, you’ll hear from Alex Fine, co-founder of sex toy maker Dame Products, about tackling challenges ranging from bad packaging to a fight with Facebook.

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