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Embracing the tagline “Happy Hedonism,” Illicit Elixirs released its new line of nonalcoholic, caffeine-free beverages with mature flavor names and AR-enabled labels. According to the brand, the drinks are “designed to help increase and enhance dopamine production within the body.”
The Illicit Elixirs lineup includes four fruity flavors: Late Night Fruity Call, Let’s Party Peaches, Vegas Debauch-a-Berry and Watermelon Lime Thirst Trap. The 12 oz. cans feature illustrations by creative collective Guts & Glory.
Illicit Elixirs partnered with AR studio Tactic to add an augmented reality experience to its cans.
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