Ikea Renews Horizon for Media

NEW YORK Ikea has renewed its contract with independent Horizon Media for U.S. media buying and planning through 2006 without a review, the agency said.

TNS Media Intelligence reported the furniture retailer’s U.S. paid media outlay in 2004 at $60 million, and $50 million for the first nine months of 2005.

Horizon’s relationship with Ikea started in April 2004, when it won buying and planning chores for the chain’s Los Angeles market stores. In February 2005, Ikea expanded Horizon’s duties to cover the entire United States.

The agency’s responsibilities include buying, communications channel planning and all local promotions.

Horizon, which services Ikea out of its New York and Los Angeles offices, has thus far supported the launch of four new Ikea retail locations. Two store openings are slated for the first half of next year.

“We have been very pleased with our relationship with Horizon Media . . . and look forward to the next year,” said Ikea U.S. marketing manager Matti Naar, in a statement.

Horizon Media CEO Bill Koenigsberg added, “We look forward to continuing to assist Ikea in fueling their business growth.”