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NEW YORK Ikea has renewed its contract with independent Horizon Media for U.S. media buying and planning through 2006 without a review, the agency said.
TNS Media Intelligence reported the furniture retailer’s U.S. paid media outlay in 2004 at $60 million, and $50 million for the first nine months of 2005.
Horizon’s relationship with Ikea started in April 2004, when it won buying and planning chores for the chain’s Los Angeles market stores. In February 2005, Ikea expanded Horizon’s duties to cover the entire United States.
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