Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sheffield, England, is known in part for peregrine falcons, who first bred there in 2012 and have become beloved figures—thanks to a webcam trained on St. George’s Church, as well as a blog detailing the birds’ lives.
Mother London has now honored the birds with a remarkable out-of-home project timed to Ikea’s opening of a store in Sheffield.
The agency worked with local artist Jason Heppenstall to make a falcon sculpture, with a brand-focused twist: The 23-foot-wide bird was made from over 17,000 Ikea allen keys—the famous tools used to assemble so much of Ikea’s furniture.
And what a remarkable sculpture it is.
“Allen the Peregrine” stands in Sheaf Square and serves, in the agency’s words, “as a joint symbol of the town and the new store.” Mother
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in