Ikea Is Getting Into the Plant-Based Meat Game

New meatball will be available in European stores later this year

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Ikea will launch a new, plant-based meatball in Europe this August, the retailer announced in its annual sustainability report released today.

The Swedish furniture giant released initial plans to create a plant-based alternative to its traditional meatball last summer, with the goal of improving the overall sustainability of the menu at Ikea’s in-store restaurants. The new meatball, according to Ikea, has only 4% the climate footprint of its traditional Swedish meatball.

Similar to other plant-based meat alternatives made by Beyond Meat and Impossible Foods—which just became the preferred

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in