Impossible Foods Crowned Disney's 'Preferred Plant-Based Burger'

Offerings to debut during Food & Wine Festival at Disney California Adventure

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Plant-based diet devotees and imitation meat enthusiasts have another factor to consider when deciding whether Disney lives up to its tagline as “The Happiest Place on Earth:” inventive Impossible Foods options to nosh on while waiting in long lines.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in