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Just because you rest for 18 hours a day doesn’t mean you’re lazy.
Agency Mother London is launching an integrated campaign for Ikea across the U.K. and Ireland focused on the living room, titled “Relax Into Greatness,” which functions as the latest addition to the larger “Wonderful Everyday” campaign.
The debut spot, “Lion,” is based around this fun animal fact: Lions spend up to 18 hours per day at rest.
Presented in a way that’s reminiscent of nature documentaries, “Lion” opens with this factoid, as its titular character is seen lounging around on the couch, reading and enjoying a beverage.
“But
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