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Volvo’s game plan for the Super Bowl has nothing to do with the sport, but everything to do with distracting viewers from it.
The campaign, dubbed “The Longest Drive,” directs people to a website, where they’ll then have to watch a test drive video of the S60 Sedan. Three lucky viewers who look at their phone the longest will win a “Care by Volvo” subscription to the S60 Sedan. The video goes live at kickoff on Feb.
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