iCrossing Hires Moxie and Razorfish Vets

Ramps up personnel after recent account wins

A steady stream of new business means more hands needed on deck for iCrossing.

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A steady stream of new business means more hands needed on deck for iCrossing. The digital agency today is announcing it has hired industry mainstays Christine Bensen, most recently at Moxie Interactive, and Sabine Cummins from Razorfish in newly created roles.

Eighteen-year veteran Bensen will lead iCrossing's burgeoning display advertising accounts—which, per the New York shop, have doubled in client spend since 2012—as national svp of media strategy. She's been consulting iCrossing for the last year but has joined full-time. Bensen exited her position as evp of media and analytics at Publicis Groupe's Moxie around 17 months ago.

"She's been very data driven throughout her career," Jonathan Adams, iCrossing's North America media lead, told Adweek. "I'm entrusting her with a strategy group, which is directly tapping into her experience building solutions for brands. She has a decade, easily, of working with name-brand clients that she can draw from while helping create strategies across digital disciplines—display, video, social, paid and natural search, analytics, what-have-you."

Cummins is managing media for iCrossing's Midwest clients like Deerfield, Ill.-based Beam Inc., while leading the agency's Chicago and Dallas offices. She worked a similar regional position at Razorfish while based in the Windy City during the last two-plus years.

Adams from iCrossing called the digital business opportunities in America's heartland states "a gold mine."

"Our Dallas and Chicago offices are full-service," he explained. "Some of our best clients are in the central region."

With these moves, iCrossing looks to facilitate recently acquired client work from the likes of Pep Boys and the previously mentioned Beam. The digital agency has grown from 550 to 900 employees since Hearst bought it three years ago.

@Chris_Heine Christopher Heine is a New York-based editor and writer.