Ice Bucket Challenge Wins 2 Gold Lions in Branded Content and Cannes’ Top Honor for Nonprofits

Viral campaign also won in Cyber and PR

CANNES, France—The ALS Ice Bucket Challenge, which took Facebook and other social networks by storm last year, has won two gold Lions in Cannes' Branded Content & Entertainment category and the coveted Grand Prix for Good.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."