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Last year, Hyundai used its Super Bowl LI ad to surprise three American troops with virtual family reunions, so how did the brand fulfill its promise to “surprise millions” this year (as hinted at in a teaser aired during the NFC and AFC Championship games)?
Hyundai Motor America chief marketing officer Dean Evans explained that the company looked at customer data about why Hyundai owners purchased their vehicles and largely received “real rational answers,” such as the strength of its warranty or gas mileage; this led to the emotional approach of last year’s ad.
“What
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