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If most of your wealth is tied up in the value of your home, falling house prices are bad news. But if you want to buy a home and aren’t already saddled with one, falling prices are good news. Amid the focus on the bad-news side of the equation, scant attention has been paid to the fact that some people who were priced out of the booming market can now afford a house.
A new Mintel report foresees “golden opportunities” for mortgage marketers among young adults and ethnic minorities who are coming into the market as first-time buyers.
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