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LOS ANGELES Publicis & Hal Riney today launches its first campaign for Hungry Man frozen dinners since winning the Pinnacle Foods account a year ago.
The agency shot four spots, two breaking this week, with the media orientation skewing decidedly male.
In one 30-second ad, “Men’s Room,” three hard-hat workers on a steamy construction site are sipping fruit smoothies and eating yogurt. When one says, “I think I’m going to the bathroom. Wanna go?” the other men follow.
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