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Pizza chain Hungry Howie’s is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers can view and order by interacting with an augmented reality experience.
Customers can scan a QR code on Hungry Howie’s pizza boxes and in-store cash registers to access the secret menu AR experience, which allows them to view the menu’s specialty pizza options in augmented reality. For instance, the Tie Dye Pizza is a standard cheese pie that’s been covered in different colors of edible glitter.
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