Marketers Must Humanize and Personalize the Grocery Ecommerce Experience

To continue the gains and incentives during quarantine

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As widespread quarantines propel online grocery shopping for both delivery and pickup, we’re seeing a different motivation take over. Before Covid-19 disrupted our world, online was about control over time; what I want when I want. Now it’s about control over environment; what I need without leaving the safety of my own home.