Lowe's Encourages DIY Messages to Thank Frontline Workers

But with the coronavirus pandemic keeping people inside, the tone of springtime has shifted. Rather than preparing the house for gatherings that the warmer weather opens up, people are urging one another to stay inside and postponing events until things normalize.

In the midst of these constantly shifting and uncertain times, Lowe’s is refocusing its message on community support for essential workers, and meeting the newly immediate needs of its customers: like that broken hot water heater that has to get fixed as soon as possible.

“Everything has been disrupted,” said Lowe’s chief brand and marketing officer Marisa Thalberg, who