Hulu’s New Marketing Campaign Goes Back to Basics

Andra Day, Aaron Donald and Kris Jenner tapped to star in new creative campaign

two people on a couch eating and sitting talking to someone behind them eating a pizza
'Time To Have Hulu' is the biggest creative campaign for Hulu since its Better Ruins Everything campaign in 2018. Hulu

For its past marketing campaigns in the last year, Hulu has put most of its marketing muscle behind marketing its pricier live sports and live TV offerings. Starting this week, though, Hulu is rolling out an even simpler message letting viewers know that the service has everything they love on their service, from live sports to entertainment to reality television.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.