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To break through in business-to-business marketing, a message has to look beyond improving the performance of a business to impressing and exciting the people behind it.
Customer data platform Hubspot, for example, just acquired third-party B2B data provider Clearbit in early November. While HubSpot’s offered Clearbit to its App Marketplace customers since 2019, it can now use its new subsidiary to track website visits, monitor company news announcements over roughly 20 million companies to indicate who’s buying what and when.
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