HSBC's Global Head of Marketing on Building Customer Trust and Influencer Partnerships

The bank's latest initiative focuses on supporting people moving to new countries through community support insights

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Moving to a new country can be an endurance. If it’s not visas, it’s accommodation, moving costs or planning of a new life.

HSBC, which used to describe itself as “the world’s local bank,” aims to take the financial issues away from customers with its new services. and through its latest campaign, HSBC will strengthen its influencer marketing strategy to amplify its messaging.

“Given the fact that we have a very strong global footprint, we feel like we do have a role to play to serve our customers much better with the global footprint that we have,” explained Stephanie Ng, managing director and global head of marketing for retail banking at HSBC.

The Unforeign Exchange

The bank recently released its second phase of a campaign to engage customers who have relocated overseas and promote the launch of a new community called “The Unforeign Exchange.”

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