H&R Block's CMO on Jon Hamm and Why He's the Perfect Tax-Season Spokesperson

Actor's got range

Taxes often are a dull affair, but this year, H&R Block is shaking things up with a new ad campaign starring the dapper Jon Hamm. The set of three ads from agency Fallon, the first of which debuted just after Christmas, uses the tagline "Get your taxes won" as a way of positioning the brand against competitors like TurboTax. With 12 TV spots airing in the run-up up to tax season, it's the largest campaign in the brand's history.