H&R Block Passes on Super Bowl

NEW YORK H&R Block will pass on the Super Bowl next year, marking the first time since 2002 the accounting and tax preparation firm hasn’t advertised during the big game.

In a statement, Brad Iversen, client svp and CMO, said the game’s date—a week later than last year—prompted the decision. “In a four-month window of opportunity, one week can make a significant difference in reaching the right person at the right time,” he said. The game will be held on Feb. 6 next year in Jacksonville, Fla. This year the game was on Feb. 1.

H&R’s first Super Bowl ad, in 2002, was directed by the Coen Brothers and used the Beatles’ song “Tax Man.” For the past two years, the tax services firm has used ads with singer Willie Nelson, who has played on his well-publicized problems with the IRS.

Interpublic Group’s Campbell Mithun in Minneapolis handles the company’s ads.