HP Sends Us Back to School With Its Own Soul-Stirring Father/Daughter Ad

Take a picture. It'll last longer

It’s back-to-school season! Why not start it off right—with a reminder of your kids’ growing indifference to you, proffered by your hardware brand of choice?

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@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.