Brand Marketing

Howard Schultz Is Stepping Down as CEO of Starbucks

COO Kevin Johnson will replace him

By Christine Birkner

December 1, 2016

Longtime Starbucks CEO Howard Schultz, known for weighing in often on social issues and associating the brand with causes, is stepping down from the role, the company announced today. Current president and COO Kevin Johnson will become CEO of the company, effective April 3, with Schultz remaining executive chairman.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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