How Wellness Culture Has Altered Marketing for Both Agencies and Brands

It's not a space reserved for health, beauty and fitness companies anymore

Wellness goes further than health, encompassing physical, spiritual, mental and emotional states, among others. Getty Images

It wasn’t long ago that health was simply defined as the absence of disease in the body. Nowadays when we discuss health, what we’re really talking about is wellness, which provides a more holistic view of mind, body and spirit. Unlike the traditional definition of health, wellness isn’t just the absence of illness; it’s a way of living that considers an individual’s physical, emotional, intellectual, social, environmental and spiritual health. Today, living with wellness is superseding living in health.

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Kathy Delaney is the global chief creative officer of Publicis Health/Saatchi & Saatchi Wellness.
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