How the Watergate’s New Owners Are Turning a Presidential Scandal Into Smart Marketing

Having fun with Nixon break-in 44 years later

When Euro Capital Properties, owner of Washington, D.C.'s legendary Watergate Hotel, was putting the final touches on its $125 million renovation of the 1967 landmark by the Potomac, it had a delicate piece of business to consider. Marketing the hotel's glamorous new interiors—which architectural firm BBGM reinvigorated to reflect the hotel's jet-age heritage—would be pretty straightforward. But another part of the hotel's heritage posed a problem.