How Video Game Experiences Help Brands Steer Purchase Decisions

SuperAwesome found parents are seeking kids' buy-in before buying

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience.

And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy.

Research conducted by SuperAwesome, a consultancy that is part of Epic Games, reveals that Gen Z and Gen Alpha now have “significant influence” when it comes to purchasing decisions.

Brands should pay attention to Gen Alpha

SuperAwesome discovered that 83% of young people in the U.S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in