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With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience.
And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy.
Research conducted by SuperAwesome, a consultancy that is part of Epic Games, reveals that Gen Z and Gen Alpha now have “significant influence” when it comes to purchasing decisions.
Brands should pay attention to Gen Alpha
SuperAwesome discovered that 83% of young people in the U.S.