How to Survive a Brand Quarantine During Covid-19

This isn’t the time to run a scheduled campaign; strategies need to adjust

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As publicists, brand marketers and agency owners, many of us are not prepared for the coronavirus. Most of us have never lived during a pandemic, let alone personally experienced one. This is where crisis communications training will become invaluable. We are used to helping clients with short term PR fiascos or crisis com issues.

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